Generally, Google displays two types of search results. One is organic and the other one is paid. The organic results are displayed on the left hand side of the screen while the paid ones are displayed on the right hand side. There are also times when the paid results are shown above the first organic result. One nice way to notice paid results is the word “Ad” that accompanies the results shown above the organic results.
Organic search results are those that are free. If Google indexes a website, then that website is displayed as part of SERPs for a particular keyword. The relevancy of a web page for a specific keyword is considered and then the result is displayed. On the other hand, we have paid results. Also known as pay-per-click (PPC) advertisements, the paid results are the best way to be noticed by visitors. Whenever anyone clicks on these advertisements, a fixed amount on a click gets automatically deducted from the advertiser’s account.
Featuring on the top of the organic results is certainly no bed of roses. One will have to employ appropriate search engine optimization techniques like on-page and off-page SEO, link building, etc. If someone wants quick results with less efforts, they can opt for PPC ads. However, they would require sufficient funds.
Some people trust the organic results more than the paid results while the others do vice versa. Hence, the most ideal way for you to attract visitors and business would be to appear in both types of results. Experts like Lane Becker suggest that you should concentrate on SEO more than ever to get high volumes of traffic and business queries.
It is essential to understand the difference between organic and paid search results, and use both the methods wisely. If you are unsure about which technique is the best, you should hire the services of a professional SEO company. Based on your current position on Google’s search results and your budget, the professionals will guide you and help you in choosing the best technique. Their experience will ensure that you feature on top of the Google rankings and earn more business.
It goes without saying that to find a reliable SEO company, you will have to conduct a thorough research on the web. There are several companies that promise to deliver results, but they fail to do so. To ensure that you do not land up with such fraud companies, you should only partner with a company that is experienced and has received positive reviews from its clients.